NASCAR had announced a 10-year deal with NBC for the broadcasting rights to the final 20 Sprint Cup and final 19 Nationwide races each season starting in 2015.
The deal is worth $4.4 billion, according to a report at Forbes. NBC last aired Nascar races in 2006. Fox already extended its pact with Nascar in the fall for the first half of the Nascar season for $2.4 billion over eight years.
The move ends ESPN’s eight-year run in the sport, as well as that of Turner Sports, which has been a part of NASCAR for three decades. ESPN and Turner paid $2.7 billion for their rights over eight years. NBC is paying roughly 50% more annually than Turner and ESPN on an apples-to-apples basis by number of races.
NBC’s deal does not cover the first half of the Nationwide schedule (headed to the new Fox Sports 1 launching next month) or three of Turner’s Sprint Cup races (likely headed to Fox).
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