MLB Advanced Media, the digital media company of Major League Baseball, is branching out into the licensing business by acquiring the worldwide distribution rights for a coming concert in New York City ’s Central Park , according to Brian Stelter at The NYTimes.
The concert — called the Global Citizen Festival — has no connection to baseball, and that’s partly the point. MLB Advanced Media says it wants to distribute all sorts of live events in the future, some free to users and some on a subscription basis.
“We want to gain experience selling worldwide rights,” said Bob Bowman, the chief executive of the division, which is jointly owned by the league’s 30 clubs. The clubs all stand to profit as the division sells its live-streaming services to more and more purposes.
Already, MLB Advanced Media provides the back-end technology for Glenn Beck’s Internet television channel, ESPN3’s streams of sporting events and an in-flight TV service on Southwest Airlines, in addition to the hundreds of out-of-market baseball games that it makes available through MLB.tv.
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