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| Glenn Beck |
Glenn Beck has amassed a wide-ranging stable of media venues including print publications and a news website, but it may be the medium where he began his career which has the most untapped potential for growth and innovation with his company, Mercury Radio Arts.
The Blaze Radio Network is one of the least publicized branches of the media mogul’s empire but Beck is quietly building a talented roster of broadcasters and is tapping into the app based listening capabilities of new technology.
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| Fans lined-up early for 'Man In The Moon" |
In Beck’s most recent project, Man in the Moon, the Blaze radio personalities made the trip to Salt Lake City to broadcast live in the days and hours leading up to the event over the Independence Day weekend and, according to Deseret News, were more than happy to share their insights into the state of the brand and where it’s headed.
“There has been basically zero marketing for the Blaze Radio up to this point,” said Skip Lacombe, producer of the Doc Thompson show. “Aside from an ad on the Blaze TV here and there and maybe something on the blaze.com – it’s all just been word of mouth and it’s grown exponentially. I think that goes to show there is a need for it and a market for what we’re doing, as more people hear about it, it just keeps snowballing.”
The lineup includes Doc Thompson and Skip LaCombe which airs in the morning daily, Jay Severin in the afternoons as well as Saturday programs featuring Buck Sexton and the newest addition – Joe Pagliarulo, as well as live simulcasts of the various television programming.
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